Updated 18 October 2026
WorkBalance marketing resources
Marketing plan and directory submission pack.
Marketing plan
Based on research.md (2026-10-18) and site checks. Traffic baseline: ~59 visits/week, almost all direct; 2 visits from aimlief.com; 0 from search, social or ads.
Actions (ranked by how soon they can bring customers)
1. Align Pricing and FAQ trial terms , done (2026-10-18). Both pages now mention the 5-day trial and that the first charge happens after the trial ends.
2. Turn aimlief.com traffic into app visits , to do (owner action on WordPress). aimlief.com gets an estimated ~4k visits/month (unverified) but its home page has no link to the app; only 2 visits reached the app this week. Add an app banner/CTA to the home page and burnout posts, linking to aimlief.app (or the existing /aimlief-app/ page). Also update /aimlief-app/ to name "WorkBalance" and drop "founding member price" wording if no longer offered.
3. Post from Annette's personal LinkedIn (~729 followers), not the company page (7 followers, 0 engagement) , to do. Lead with her clinician story and the "gentle, non-diagnostic" angle. Old posts saying "free for a limited time" should not be repeated; price is $9/month with a 5-day trial.
4. Verify Google Search Console for www.aimlief.app , done (2026-10-18). Google verified the live root URL-prefix property, added it as siteOwner and accepted the sitemap submission. Search reports may take time to populate. The API reads indexing status; it does not request indexing.
5. List the app on Product Hunt, AlternativeTo (vs Bearable and Daylio) and There's An AI For That , blocked on owner steps (2026-10-18), submission copy prepared. Browser submissions hit security-verification screens on all three sites; no submissions or listings are confirmed. Product Hunt requires a personal account; AlternativeTo requires an account and verified email, with optional paid priority review. TAAFT advertises a $49 basic review fee or $437 package; no fee authorised or paid. Owner must submit in their browser. Ready-to-paste text and instructions saved in directory-listings.md.
6. Pitch Annette as a guest on 3–5 burnout/women's podcasts , to do. Spacious Success, Thrive Bright, The Perimenopause & Midlife Podcast, It's a Mindset. All recently hosted guests with her profile. Guest processes unverified.
7. Warm-partner outreach: AIPC, EAP providers, burnout coaches running women's groups , to do. Annette already mentors at AIPC and works as an EAP counsellor. Interest unverified.
Not pursuing
- Reddit promotion: r/burnedout and r/AuDHDWomen ban self-promotion; only genuine participation is allowed.
- Paid ads: not yet , no steady paying customers; revisit after the first members stick.
- Generic paid directories (AzListed, abc-directory): low value.
Done / already in place
- SEO basics pass (titles, descriptions, sitemap, robots.txt, SSR, favicon). - Pricing, FAQ, About pages live; referral program live ($4.50 credit).
Directory listing instructions
Prepared 18 October 2026. Status: prepared, NOT submitted or published on any directory. The browser attempt reached a security-verification screen on all three sites. The owner must complete their account and payment steps in their own browser. No fees have been paid.
Shared details
- Product: WorkBalance by aimlief
- Website: https://www.aimlief.app/
- Owner: Dr Annette Valentine-Eriksen
- Public contact: hello@aimlief.com
- Platform: Web app, accessed through a browser on desktop or mobile. Do not select native iOS or Android apps.
- Membership: US$9/month, with a 5-day trial. First charge after the trial ends; monthly renewal thereafter. Cancel through billing settings.
- Suggested categories: Wellbeing, Productivity, Self-reflection, AI recovery planning. Choose the closest available categories rather than claiming these exact categories exist.
- Safety: A wellbeing and self-reflection tool, not medical advice, therapy, diagnosis or treatment.
- Visuals: Use the existing WorkBalance logo and genuine app screenshots. Do not include identifiable member information. This pack contains text only, not a completed visual launch kit.
1. Product Hunt
Submission: https://www.producthunt.com/posts/new
Official guide: https://www.producthunt.com/launch (checked on 18 October 2026).
Free standard launch. Sign in with a personal account, not an aimlief company account. Select Submit/Post, then New Product. A new account may have posting-access requirements; see https://help.producthunt.com/en/articles/481909-how-can-i-get-access-to-post (checked by research agent on 18 October 2026).
Name
WorkBalance by aimlief
Tagline
Gentle check-ins and AI plans for sustainable work
Description
WorkBalance helps professional women notice energy and stress patterns, reflect on their working week and make space for recovery. It brings together two-minute check-ins, a Sustainability Score, weekly insights, breathing, meditation and EFT exercises, coaching tools and personalised AI recovery plans. Membership is US$9/month with a 5-day trial. A self-reflection tool, not medical care.
Suggested maker comment, for Annette to review and post herself
Hi, I'm Annette, the founder of aimlief. My background is in clinical counselling, career coaching and research. I created WorkBalance to make it easier to notice when work is taking more energy than we have available, and to take small, gentle steps towards recovery.
You can check in with your energy, stress and working hours, explore recovery exercises, and turn a short note about a difficult week into a personalised AI recovery plan.
Membership is US$9/month with a 5-day trial. WorkBalance is a wellbeing and self-reflection tool, not therapy or a diagnostic service.
I'd love to hear which part feels useful, and what would make it easier to use on a low-energy day.
Remaining steps
Sign in, add the URL, copy the listing text, upload the existing logo and genuine screenshots, choose categories and a launch date, and submit. Posting does not guarantee homepage featuring. If sharing the launch, invite feedback, not upvotes.
2. AlternativeTo
Instructions: https://alternativeto.net/faq/#add-a-new-application (checked on 18 October 2026).
Sign in and verify your email. Open the user menu and choose Suggest new application. Standard submissions enter a review queue with no guaranteed review date. Optional priority review has a fee shown before payment; its amount is unconfirmed. Do not buy priority without deciding whether it is worth the cost.
Name
WorkBalance by aimlief
Short description
A burnout-aware wellbeing and productivity tracker with daily check-ins, weekly insights and personalised AI recovery plans.
Full description
WorkBalance by aimlief is a browser-based wellbeing and productivity tracker for professional women who want to work more sustainably.
Daily check-ins record energy, stress and working hours. A Sustainability Score and weekly insights help users reflect on patterns over time. The recovery library includes breathing, meditation and EFT exercises. Coaching pathways, a Boundary Builder and a Sustainable Work Profile support reflection on working habits and boundaries.
Members can describe what feels hardest in their week and receive a gentle, personalised AI recovery plan. Push and email reminders can be scheduled in Profile.
Membership costs US$9/month with a 5-day trial, with the first charge after the trial ends. Users can cancel through billing settings. WorkBalance is a wellbeing and self-reflection tool; it does not provide medical advice, therapy, diagnosis or treatment.
Suggested fields
- Platform: Online/Web
- License: Proprietary
- Pricing: Subscription, US$9/month, 5-day trial. If the form asks about a free tier separately, confirm the actual access rules before selecting it.
- Suggested tags: wellbeing, stress tracking, productivity, self-reflection, breathing exercises, AI recovery plans
- Website: https://www.aimlief.app/
After submitting the application, consider suggesting it as an alternative to relevant mood or wellbeing trackers. Do not claim it matches every feature of another app. The previously researched candidate was https://alternativeto.net/software/bearable/ (not reopened in this task); compare the current page first.
3. There's An AI For That
Submission: https://theresanaiforthat.com/launch/ (submit page redirected to this guide; checked on 18 October 2026).
The advertised basic listing has a $49 one-time review fee. The larger package is advertised at $437. Confirm currency, taxes and the final amount before paying. No payment has been authorised or made. Traffic estimates are directory advertising claims, not a promise of customers or subscriptions.
The page accepts AI tools and manually reviews submissions. WorkBalance has a real AI recovery-plan feature, but acceptance is not confirmed. The site says rejected submissions receive an automatic refund. Listing edit access is provided through email verification.
Name
WorkBalance by aimlief
Suggested task/category
Personalised recovery planning / wellbeing
Short description
Turn a short note about a difficult working week into a gentle, personalised AI recovery plan.
Full description
WorkBalance by aimlief combines burnout-aware daily check-ins with personalised AI recovery planning. Members write a short note about what feels hardest this week, and the app generates a gentle plan with practical recovery steps. Plans are saved so members can return to them later.
The wider app includes energy, stress and working-hours tracking, weekly insights, a Sustainability Score, breathing, meditation and EFT exercises, and coaching tools for more sustainable work.
Designed for professional women, WorkBalance costs US$9/month with a 5-day trial. The first charge happens after the trial ends. It is a wellbeing and self-reflection tool, not a substitute for professional care, and does not diagnose or treat burnout or other health conditions.
Remaining steps
Open the launch form, enter https://www.aimlief.app/ verify the listing details generated from the website, select a package only if you approve the fee, complete payment, and follow the emailed verification instructions. Verify that the AI feature is clearly described before submitting. Ask the directory about eligibility if unsure; do not pay based on an assumption of acceptance.
Completion checklist
- [ ] Product Hunt: submitted, listing URL recorded
- [ ] Product Hunt: published/launch date confirmed
- [ ] AlternativeTo: submitted, confirmation recorded
- [ ] AlternativeTo: approved and listing URL recorded
- [ ] TAAFT: fee approved by owner, submitted, confirmation recorded
- [ ] TAAFT: approved and listing URL recorded
No directory listing is currently confirmed from this task. Share the resulting listing links or confirmation messages to update this checklist.